The difference?

This time, I'm documenting everything publicly. Real dashboards. Actual ad spend. Daily revenue. And my honest reactions when things go sideways (because they do).

Here's what I've learned about split testing:

Most advice sounds great until you're the one spending money on ads.

It's written in hindsight, based on edge cases, or completely disconnected from the reality of running a real funnel with real constraints.

So I started tracking what actually moved the needle in my business.

Not what should work. Not what worked for someone else. What worked for me — with real data.

Over 90 days, I ran dozens of tests. Only 10 actually mattered.

This guide breaks down every one:

- The pricing change that transformed the economics overnight.

- The order bump that should've been there from day one.

- Why I wasted time building a VSL when clarity was the real issue.

- How I doubled upsell acceptance without changing the product.

- The retargeting test that disproved advice I'd followed for years.

- And the "do nothing" test that taught me more than any optimisation.

Every test includes:

- What I actually tested.

- What happened (wins and losses).

- Why it mattered to the bottom line.

- What you should do with this information.

Plus links to the daily videos where you can see my thinking in real time.

This isn't a case study. It's not theory. It's what's working right now in a real course business — documented as it happens.

If you're tired of guru advice and want to see what a regular course creator actually does to scale with paid traffic, this guide is for you.

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