Day 99: Second Funnel Stalls. What's the Problem?

Today marks Day 99 in my journey to reach $240K, and the data revealed a frustrating setback inside my second funnel.

This update breaks down what went right, what went wrong, and why the system suddenly stopped producing sales.

If you're following along to learn the realities of scaling funnels, this is a perfect example of how unpredictable things can get.

Daily Numbers Update

Yesterday brought in $821 in sales. Facebook overspent on the budgets again, particularly on the Riffs campaign.

Funnel 2 went about seven percent over its daily limit. The Riffs funnel went more than ten percent over.

Total ad spend reached approximately £444, which came to around $591 or $592.
The final profit for the day was $230.

It is still positive, but far below where we need to be at this stage.

Funnel Performance Overview

The most painful part of the day was this. Funnel 2 produced zero sales.

I spent £100 on ads and did not receive a single sale in return. This has not happened before.

Meanwhile, Funnel 1 delivered $750 in sales and carried the entire day.

Without Funnel 2 dragging down performance, the day would have produced closer to $400 in profit.

This highlights the challenge of scaling. One funnel carries the load while another struggles to find traction.

Why Funnel 2 May Be Struggling

The biggest recent change was widening the targeting fully. The audience is now extremely broad.

It may be too broad, causing the algorithm to lose clarity on who to show the ads to.When conversions stop, the ad set cannot exit the learning phase.

When the learning phase is prolonged, performance becomes unstable.

Right now Funnel 2 is stuck in that loop. I will give it one more day.

If we do not see any sales, I will rebuild the targeting with interest-based layers to help the system refocus.

Temporary Pivot: Testing YouTube Ads

In response to the zero-sales day, I set up a YouTube demand-generation campaign.

I used the same “sore fingers” video that has performed well on Facebook.

After the first full day, YouTube delivered 119 website visits for £7.

That is extremely cheap traffic, which usually means it is broad and not highly targeted.

I created a separate tracking page so I can see clearly whether YouTube generates any sales.

Today it has already spent £30 and produced no sales yet. Not promising, but still early.

Where Today Stands

As of 3pm today, sales are at $478. I am hopeful we can reach the $800 range again by the end of the day.

That would at least keep us in profit while Funnel 2 continues to struggle.

What’s Next

Tomorrow will be an important checkpoint. If Funnel 2 still does not produce sales, I will relaunch it with narrower targeting.

Funnel 1 is still performing reliably, which helps stabilise everything in the meantime.

Scaling is always uneven. Some funnels thrive early.

Others require several iterations before becoming profitable.
This is simply the process.

Conclusion

Day 99 highlights the patience and strategic decision-making required when scaling multiple funnels.

One funnel can perform strongly while another stalls completely.

The key is understanding the data, making informed adjustments, and avoiding panic-driven decisions.

Tomorrow’s results should reveal whether Funnel 2 can recover or needs a strategic rebuild.

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Follow my daily journey to $240K as I build, test, and scale profitable funnels.

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