Day 81: New Campaign Angles While the Numbers Settle

Day 81 – Small Wins Inside a Slow Day While Testing New Campaign Angles

Join the Facebook Group: https://www.facebook.com/groups/coursecreatorads

Daily Summary

Today was a quick check-in before heading off to film a batch of new video ads.

The previous day ended at $580 in revenue—lower than I expected and not the strong finish I was hoping for.

Some days simply don't land, and this was one of them. The funnel didn’t perform particularly well, and the numbers reflect that softer day.

At the moment I’m running four separate campaigns, each contributing to the overall picture.

While the broader setup is still developing, the combination of ad spend across multiple tests meant the profit margin was thin.

Total revenue came in at $546 against the spend, leaving a very small profit of $34—not ideal, but acceptable given the objective behind these tests.

The bright spot was a single sale from the new “Your First Song” funnel.

Even though this funnel is still deep in the learning phase and losing money daily, that first sale is an important early signal.

It shows the creative and offer combination is capable of converting, even if the algorithm hasn’t settled yet.

With more creatives going into the system today, the aim is to help it optimise faster and eventually reach the two to three daily sales I need to break even on ad spend.

This morning started with $151 already in, but it’s too early to know how the rest of the day will unfold.

As always, we see what the numbers bring.

What You’ll See

• Overview of a lower-than-expected $580 day
• Breakdown of the four active campaigns running
• Explanation of the broad video engagement strategy
• Retargeting setup based on 15-second views
• Low-cost testing approach at £3 and £5 per day
• £80/day budget on the new “Your First Song” funnel
• Notes on the two-week learning phase for the new funnel
• Total daily revenue of $546 and $34 profit
• Impact of multiple campaigns dragging down ROI
• First sale from the new startup funnel
• Shooting new creatives to accelerate optimisation
• Early-morning snapshot of $151 revenue for the current day

Strategy Breakdown

The current structure of four campaigns allows me to test several angles at once while still maintaining the backbone of my main revenue-driving campaign.

The broad video engagement campaign is designed to gather cheap plays that feed into a retargeting system.

This serves two purposes: lowering the cost of retargeting and identifying people who show early interest through watch time.

Anyone who crosses the 15-second mark is then pushed into a low-cost retargeting offer ad.

At £3 and £5 per day, these tests are intentionally small and designed to identify potential improvements without risking significant budget.

Meanwhile, Facebook’s evolving AI-driven delivery means the platform continuously blends targeting and creative variations.

This reinforces the need for a steady stream of fresh creatives, which is why filming new ads today is a priority.

The more I feed the system, the better it can identify who resonates with each message.

The biggest financial driver right now is the £80/day “Your First Song” startup funnel.

Because it’s new, it’s solidly in the learning phase—likely for up to two weeks—so I expect reduced efficiency and lower immediate returns.

That’s the tradeoff: short-term losses in exchange for long-term data, stability, and scalability.

The funnel’s first sale is an encouraging signal, but one sale alone doesn’t justify scaling.

My target is two to three sales per day to break even on ad spend.

Reaching that level requires more creative testing, lower CPAs, and stronger optimisation signals.

Across all campaigns, the combined ad spend led to a marginal profit of $34 for the day.

This reflects the cost of experimentation.

Running multiple early-stage tests always suppresses short-term ROI, but the information gained will matter in the coming weeks as the funnels mature.

Focus

My primary focus today is getting fresh video creatives into the campaigns to accelerate optimisation and give the algorithm stronger data to work with.

Insight

Low-profit days are part of the process when you’re actively building and refining funnels.

The learning phase isn’t just a technical label—it’s a period where you pay for information, patterns, and signals that won’t make sense until later.

A single sale from a new funnel might seem small, but it’s the first sign that the offer has legs.

Progress often begins as a whisper, not a shout.

#240kjourney #funneljourney #facebookads #metaads #salesfunnels #funnelbuilder #digitalmarketing #onlinemarketing #coursecreator #guitarcourse #onlinecourses #adsstrategy #entrepreneurjourney