Day 75: Mapping the Full Funnel for the Beginner Offer

Yesterday recovered from the “learning phase” wobble and closed at $559 in sales.

Ad spend was £335 (~$441), leaving $118 profit. Not a good day by my current standard, but back in the black.

Today is sitting at $195 as of 2:45 p.m.

Google Ads Demand Gen is now eligible but hasn’t shown impressions yet; I’m prepared for a couple of weeks of learning before we see anything useful.

What You’ll See

• A walkthrough of the complete beginner funnel I’m building next week

• The order bump concept: practice planner + 30 daily tip emails

• The upsell path: next course, academy access, payment plan, and a “crazy” downsell

• How each yes/no branch flows and where I’ll focus split tests

• Why boosting AOV on the front end unlocks scale

Strategy Breakdown

Traffic sources

• Primary: Facebook (cold to offer)

• Secondary: Google Ads Demand Gen (test phase; UK/US; conservative budget)

Offer entry

• Landing page selling “Play Your First Song” at $37

• Order bump at checkout: practice planner download plus 30 daily tip/motivation emails (accountability and momentum)

Upsell ladder (if they buy the $37 front end)

• Upsell 1: the follow-on course for $37 (strong congruency)

• Upsell 2: academy access to the entire course library for $97

• If academy declined: payment plan at 3 x $34

• Final downsell: a one-time “crazy” $47 offer to maximize AOV

Membership fork (if they decline Upsell 1)

• Offer the follow-on course when they take a low-friction $9/month membership trial

• If they decline membership, present the payment plan and final downsell options

Automation and follow-up

• Abandoned cart sequence for the front end

• Consumption sequence for the $37 course to increase completion and goodwill

• Follow-up offers back to the next course and academy for non-buyers

Focus For The Day

Map funnel pages and dependencies before building:

• Pages required: front-end offer, order bump, upsell 1, academy upsell, academy payment plan, final downsell, order confirmation.

• Email automations to support: abandoned cart, consumption, post-purchase ascension.

• Identify primary split-test points: front-end offer page, upsell 1 page, academy upsell page.

Insight

Front-end profit is mainly a function of CPA and AOV. I already have acceptable click metrics on Meta; the quickest lever now is AOV.

Congruent bumps and immediate next-step upsells should add meaningful dollars per order.

That additional margin lets me bid more, exit learning phases faster, and stabilize delivery.

The membership fork is a longer LTV play that can compound if the stick rate holds.