Day 74: New Spit-Test and Expanding to Google Ads

It’s November 13th — Day 74 — and today I’ve taken a big step in diversifying beyond Meta (Facebook) ads.

While Meta has been my core traffic source up until now, it’s always smart to avoid having all your eggs in one basket — so I’ve officially set up my first Google Ads campaign.

I’ll walk through what’s new on both fronts today:

• A fresh split test on the Classic Riffs funnel to test perceived value.

• A brand new Google Ads Demand Generation campaign launching tomorrow.

Daily Numbers

Yesterday’s results were modest:

• Sales: $612

• Ad Spend: $439

• Profit: $173

A profit’s a profit — but there’s definitely room for improvement.

Today’s looking rougher, though: only $88 in sales by mid-afternoon (2:30 p.m.).

The cause?

I accidentally triggered an unpublished edit in Meta Ads Manager, which forced me to republish the campaign — sending it straight back into the learning phase.

Anyone who’s run Facebook ads knows that’s never ideal. It may take a day or two to stabilise again, but given the volume of data in that campaign, I’m hoping for a quick recovery.

New Split Test: Perceived Value (Single vs. Multi-Volume)

I’ve been running Classic Riffs as a single 42-riff bundle, positioned around “muscle memory.”

But behind the scenes, the actual course content is divided into three separate volumes of 14 riffs each.

So the new split test explores whether showing all three volumes separately — rather than one big combined bundle — increases perceived value.

Here’s the breakdown:

• Version A (Control): One “42-Riff Bundle” product image.

• Version B (Test): A “Three-Volume Bundle” layout, showing Volumes 1–3 side by side with clear labeling.

Everything else remains identical:

✅ Headline
✅ Copy
✅ Testimonials
✅ Bonus offer

This is a simple visual test — but one that could make a real difference in how valuable the offer feels.

If buyers perceive more structure, they may feel they’re getting more for their money. I’ll be monitoring the results closely over the next week to see if that perception converts into higher sales.

Enter: Google Ads (Demand Generation Campaign)

The other big development — I’m expanding into Google Ads.

I’ll be honest: I know very little about Google Ads compared to Meta. This is a test in every sense — but a calculated one. The new campaign type I’m using is

Demand Gen, which uses Google’s full AI-driven ecosystem across:

• YouTube

• Display Network

• Gmail

• Discovery Feed

Basically, Google will spread the campaign across its entire platform portfolio to find the best placements.

Campaign Setup Overview:

• Objective: Cost per sale (conversion-based)

• Markets: U.K. and U.S.

• Audience: Older demographic (similar to my Facebook targeting)

• Ad Formats: Static images, carousels, and one short video (mirroring my Facebook creatives)

• Budget: £60/day (Google’s “recommended” £120/day felt a bit steep to start)

This campaign starts tomorrow, and I’ll report on it daily once it begins collecting data.

The goal is to learn whether Google can deliver a similar or better cost per acquisition (CPA) than Facebook — or at least provide a healthy alternative channel for leads and sales.

What’s Next

Over the next few days:

• Monitor how the republished Meta campaign recovers from the learning phase.

• Track split test data for the three-volume version of Classic Riffs.

• Begin collecting initial results from Google Ads.

This is the kind of testing that builds real stability — not relying on one traffic source and refining every aspect of the funnel.