Day 73: Building Unboring Ads and a Fresh Funnel

It’s November 12th — Day 73 — and after returning from the U.S., I’m diving straight back into funnel strategy.

The past week in Idaho completely reshaped how I think about Facebook ads, hooks, and creative direction — and today, I’m setting a clear plan for what’s coming next with both my funnels.

Daily Numbers

Yesterday’s performance was steady:

• Sales: $772

• Ad Spend: $458

• Profit: $314

That’s comfortably within my target range, though I’m aiming for consistent daily profits between $400–$500.

By 3 p.m. today, sales were already $443, suggesting we might end up close to yesterday’s numbers again — a solid position as I begin testing the new ideas.

Lessons from the Idaho Workshop

The U.S. trip was all about modern Facebook ad strategy — specifically, how to adapt to an AI-driven ad platform where targeting has become far less important than creative quality and diversity.

In the past, I might have spent time tweaking targeting settings, but the message was clear:

“It’s not about who you target anymore — it’s about how your message resonates.”

Here’s what I learned and will be applying this month:

2. It’s all about the hooks.
   
   

3. Crafting a strong ad starts with a story — not a headline.

5. The process begins by writing a short narrative that captures your audience’s real-life frustrations, failures, and dreams.

7. The best hook often lives inside that story.

9. Keep ads unboring.
   
   

10. The team I worked with used the phrase “unboring ads” constantly — meaning creative that grabs attention fast, stands out, and feels human.

12. Static images, carousels, and short-form videos all play a part, but the key is variety and freshness.

14. Let Facebook’s AI do the heavy lifting.
    
    

15. Broad targeting with plenty of creative variety gives the algorithm the data it needs to optimize.

17. My plan is to maintain 10–12 creatives per ad set, rotating between carousels, reels, and static images.

What’s Next for the Funnels

1. Riffs Funnel (Existing Funnel)

I’m starting a new split test around perceived value.

Currently, the course is sold as a single “Muscle Memory” bundle of 42 riffs. But internally, it’s structured as three separate volumes of 14 riffs each.

So, I’m testing whether presenting it as three distinct packages increases perceived value and improves conversions.

The page copy will be adjusted to match, but the product itself remains identical.

2. Your First Song Funnel (Beginner Funnel)

This one’s getting a complete rebuild over the next week.

The proof-of-concept worked — it generated around 10 sales — but now I’ll be:

• Creating new hooks and ad copy based on beginner pain points.

• Shooting fresh video ads, featuring myself as an “average player” who’s just one step ahead of the audience.

  • The goal: position myself authentically as someone who can play songs, not a professional teacher.

  • It’s about relatability — showing that progress is possible even without mastery.

3. Order Bump and Upsell Tests

• Adding a new practice session as an order bump.

• Testing a two-option upsell:

  • Option 1: Buy Volume 2 of the course.

  • Option 2: Buy Volume 2 plus a free trial to my membership site (normally $9/month).

My membership has an excellent stick rate — roughly six months — so adding that as a trial could significantly increase lifetime customer value.

Looking Ahead

The next 7–10 days will focus on:

• Rebuilding the beginner funnel end-to-end.

• Running the Riffs split test.

• Shooting and launching new “unboring” ads.

• Tracking conversions and CPA daily.

If the results come close to what I expect, I may even raise my $240K target by the end of the month.

The momentum feels right — and this next phase is about translating creative energy into measurable performance.