Day 68: Fresh Ideas and a Reset in Perspective

It’s November 7th — Day 68 — and today’s update comes from Meridian, Idaho, on the outskirts of Boise.

I’m here for a few days of workshops and networking with other digital marketers — all focused on Facebook ads, funnel optimization, and scaling strategies.

While I won’t be working directly on my own funnels during this trip, I’m expecting a wave of fresh ideas to take home.

Daily Numbers

Yesterday brought a strange set of results.

The day started strong, looking like it would be another four-figure performer, but it slowed down dramatically.

• Sales: $487

• Ad Spend: $528

• Profit: -$41 (a small loss)

So yes — a dip after a great run, but it’s a reminder that this journey has natural ebbs and flows.

By 9 a.m. today, sales had already reached $428, so there’s optimism that things could bounce back quickly.

Campaigns and Engagement

Right now, three campaigns are running in parallel:

1. The Riffs Funnel – Still the primary revenue driver.

3. The Beginner “First Song” Funnel – Currently underperforming, but early data remains promising.

5. Top-of-Funnel Video Campaign – Continuing to build that low-cost awareness audience.

The TOF campaign is delivering great value:

• Spend: £1.96 yesterday

• CPM (Cost per 1,000 impressions): Exceptionally low

• Through plays (15+ seconds watched): 310 people

That’s the foundation for the retargeting audience I’ll use to promote the beginner funnel — a key step in improving overall conversion efficiency.

Reflection and Forward Planning

After a 13–14 hour flight from the UK, I had plenty of time to reflect on the journey so far — and it was actually one of the most productive parts of the trip. I came up with a long list of new tests, split tests, and funnel variations to trial over the next few months.

These range from creative tweaks to offer experiments, ad objective variations, and audience segmentation strategies.

The goal? To keep learning, iterating, and compounding small improvements — because that’s what drives long-term results.

Even before the workshop begins, I’m already feeling inspired by what’s ahead.

Looking Ahead

For the next few days, I’ll mostly be focused on absorbing new insights, connecting with other marketers, and preparing to implement the next round of funnel and ad optimizations once I’m back.

Momentum may slow temporarily, but every idea gathered here will help accelerate growth later.