Day 67: A Strong Day Before Takeoff

It’s November 6th — Day 67 — and today’s update is a quick one as I’m heading off to the U.S. for a few days of learning (and hopefully a bit of fun too).

But before catching that flight, I wanted to share a quick look at the latest numbers and how things are shaping up.

Daily Numbers

Yesterday was another solid performance day:

• Sales: $1,054

• Ad Spend: $546 (across three campaigns)

• Profit: $508

That’s a healthy profit margin and right in line with the target range. The recent improvements in campaign structure and funnel optimization are clearly beginning to pay off.

This morning (by 8:15 a.m.), we were already at $231 in sales, which is an encouraging start for the day — especially given how unpredictable early-day numbers can be.

Funnel and Split Test Update

While today’s focus is mainly travel, a quick glance shows:

• The new beginner funnel continues to perform consistently well.

• Split tests on order bumps and page layout are still running — too early for full conclusions, but initial conversion rates remain strong (3–4%)

• The top-of-funnel engagement ads have now gathered enough early engagement to start building that warm retargeting audience I’ve been aiming for.

I’ll be reviewing the data from all of this in more depth once I’m settled in.

What’s Next

Over the coming days:

• Keep all campaigns running while I’m away to gather data.

• Prepare to layer in the upsell sequence and email automation for the beginner funnel once I return.

• Begin retargeting to the new audience from the top-of-funnel videos once it reaches sufficient size.

Even with limited time today, it’s a great feeling to see the numbers holding strong and momentum building — a sign that the groundwork over the past two weeks is starting to deliver.