Day 66: Building the Beginner Funnel Audience

It’s November 5th — Day 66 — and today I’m sharing early insights from my “Your First Song” funnel and top-of-funnel (TOF) video campaign.

This is designed to target complete beginners and start building a warm audience for retargeting.

Daily Numbers

Yesterday closed at $845 in sales, with total ad spend across all campaigns at $524, resulting in a $321 profit.

That’s slightly below my ideal daily range of $450–$500 profit but still a solid day overall.

By mid-afternoon today, sales had reached $692, which is encouraging — it’s shaping up to be a stronger performance day.

The New Funnel – Early Conversion Data

The beginner funnel continues to show promising signs. I’m currently running a split test between two order bump price points and minor layout variations.

• Conversion rates: 3%–4% from cold traffic — a very encouraging early result.

• Next steps: Add an upsell page and email follow-ups once I’m back from travel.

Even though the numbers are still small, the funnel is performing well out of the gate. The real test will come once I layer in those additional components and build up more traffic volume.

Top-of-Funnel Engagement Campaign

This week I also launched a new TOF video campaign aimed specifically at complete beginners.

The idea is to use short educational clips (like how to hold a guitar pick or play your first riff) to attract the right kind of prospects — and filter out experienced players who wouldn’t be interested in a beginner course.

The budget is just £2/day, so it’s a low-risk experiment. Yesterday’s early results show:

• 299 “through plays” (people watching at least 15 seconds)

• Growing engagement with minimal spend (£1.73 total for the day)

These “through play” audiences will become the foundation for retargeting ads later this month.

Once I’ve built up at least 2,000–3,000 people, I can begin showing them tailored offers — which should reduce CPA (Cost per Acquisition) and improve conversion rates over time.

This is a long-game strategy: the goal is to nurture awareness first, then present the offer to a warmer, more engaged audience.

Looking Ahead

Next steps for the coming days:

• Let the beginner funnel run and collect more sales data before optimizing further

• Keep building the TOF audience until it’s large enough to retarget.

• Continue fine-tuning ad creative and split tests to balance CPA, AOV, and profit.

So far, all indicators suggest the new funnel has real potential — strong conversions, positive engagement, and solid early feedback.