Day 59: Order Bumps and Pushing Through the Learning Phase

It’s October 29th — Day 59 — and we’re closing in on the end of month two in this year-long journey.

Today’s focus is on the new “First Song” funnel: adding an order bump, preparing for a few key optimizations, and tackling the challenge of getting the campaign out of Facebook’s learning phase.

Daily Numbers

Yesterday was disappointing. Sales dropped to $520, with an ad spend of roughly $459, leaving just $60 in profit. Not a good day, but today’s looking a little stronger.

By 3 p.m., sales were at $662 and trending upward, so we could end up between $800–$900 if the afternoon holds steady.

That would be a solid recovery and a good way to close out the second month.

Funnel Performance

This new beginner-focused funnel, launched on October 24th, is still incredibly simple — just an order page and a thank-you page. Despite that, early performance remains promising:

• 7 sales so far

• 2.51% conversion rate

• Ads launched less than a week ago

That’s a good foundation to build from, especially considering how early in testing we are.

Facebook Learning Phase and Tracking Issues

In the campaign dashboard, Facebook reports 12 purchases, but my own tracking system shows 7.

That means there’s some discrepancy in how conversions are being recorded — likely multiple triggers firing incorrectly. Fixing this is a priority since inaccurate data affects optimisation decisions.

Another issue is cost per thousand impressions (CPM). Compared to my main funnel, CPMs here are nearly double.

That’s probably due to narrower targeting and the fact that the campaign is still in the learning phase, where Facebook is experimenting with different audiences.

To exit that phase, we need around 50 conversion events in a week. I’ve increased the daily budget from about £25 to £50 to help get there faster.

The goal is to push through the learning phase, stabilize delivery, and bring CPMs down while keeping click-through rates strong.

Optimisation Plan

Now that we have baseline data, I’ve started small, high-impact tweaks aimed at boosting conversion and order value:

• Order Bump: Added a congruent follow-up course offered at a 30% discount (I still need to add that discount note to the copy).

• FAQs: Will be added beneath the order button tomorrow to address objections and improve conversions.

• Testimonials: I’m emailing past students for fresh testimonials to include on the page.

These updates should improve both conversion rate and average order value without changing anything on the ad side.

Once data comes in from these changes, I’ll move on to adding an upsell and eventually begin split testing this new funnel.

The Plan Going Forward

The focus right now is on getting this funnel out of the learning phase and letting

Facebook’s algorithm start optimizing delivery efficiently. That means aiming for two to three sales per day, maintaining solid engagement metrics, and gradually increasing budget as performance stabilizes.

Small, consistent tweaks — like improving copy, adding social proof, and refining the funnel flow — are what compound over time into big performance jumps.

Tomorrow, I’ll be adding FAQs, more testimonials, and reviewing how these changes impact conversion before planning the first real split test for this funnel.