Day 57: Three Sales and a Promising Start!

It’s Monday, October 27th — Day 57 — and I’m still away from home base, but I couldn’t resist checking in on the numbers.

There’s not a lot to report on the main funnel today, but the new “First Song” funnel is showing real signs of life — three sales and a breakeven test already.

That’s exactly the kind of validation I was hoping for.

Daily Numbers

Yesterday turned out a little better than expected — a small recovery that brought in $617 in sales on $346 in ad spend (about $461), which left a $156 profit for the day.

Not a huge win, but definitely a step in the right direction.

Today’s running a bit behind — $321 by 2:45 p.m., and at this rate, we’ll probably land close to yesterday’s total. But as always, a few late-day upsells could easily change that.

The real excitement, though, is happening with the new funnel.

The “First Song” Funnel – Early Wins

If you’ve been following the past few days, you’ll know this new funnel was built fast — in less than 24 hours — as a way to test a beginner-focused offer.

It’s a simple two-step funnel: order page and thank-you page, no upsells, no order bumps, and a single $37 offer.

A few days ago, we celebrated the first sale. Now, just 72 hours later, we’ve made three sales in total.

Here’s the breakdown:

• Ad spend: £82.90 (~$107 USD)

• Sales revenue: $111 (~£83.28)

• Net result: +£1 profit

Yes, just £1 — but that’s not the point.

What matters is that this funnel reached breakeven in under four days with zero upsells and minimal optimization.

That’s a very good sign for scalability.

Why This Matters

Even though the conversion rate is sitting at just over 1%, this early breakeven means the offer resonates.

The concept — helping complete beginners play their first song — clearly connects with an audience.

Next steps for this funnel:

• Add an order bump this week (likely a $17 or $27 mini-offer).

• Build a simple upsell page to increase average order value.

• Refine the sales copy to improve clarity and persuasion.

Once those elements are in place, I’ll expand ad testing and see how high we can push conversion without increasing acquisition cost.

This funnel targets a completely different audience segment than my main one — absolute beginners instead of intermediate players — which opens up a whole new relationship path and long-term customer journey.

Looking Ahead

Tomorrow I’ll be back home and diving into both funnels in more detail — improving the new funnel and reviewing ongoing split tests on the main one.

We’re also nearing the end of Month 2, which means it’s nearly time for a deeper 60-day performance review.

That’ll help reveal which experiments truly moved the needle and where we should focus next month.

For now, I’m just pleased that a small, fast experiment has already proven viable.

Sometimes the simplest ideas really do open the biggest doors.