Day 55: First Sale from the New Funnel.

It’s Saturday, October 25th — Day 55 — and today I’ve got a quick but encouraging update on the brand-new funnel I built on a whim earlier this week.

It’s only been live for about a day and a half, but there are already some interesting early results worth sharing — including its very first sale.

Before diving into that, here’s the daily summary.

Yesterday ended on a good note with $871 in sales, an ad spend of £350 ($466), and a solid $405 profit.

That’s right in the zone I like to see — anything around $400–$500 profit per day means the funnel is working efficiently.

However, this morning I woke up to a big zero in sales. I honestly can’t remember the last time that happened.

It’s not a great feeling, but these lulls happen — and panic never helps. So I’ll just keep an eye on it and hope to see those numbers move before the day’s out.

Early Results from the New “First Song” Funnel

This funnel was built in less than 24 hours earlier this week — an experiment to see if there’s potential in a more beginner-focused entry offer.

The setup is ultra-simple: just two pages (order + thank you), a single $37 offer, and no upsells yet. The goal was to get it live quickly and see if there’s audience traction before building it out.

The first result: a sale.

Last night, the funnel made its first $37 sale. Considering I’ve only spent about £37 ($47) on ads so far, that means the test is sitting at roughly a £10 net cost — a small but promising proof of concept.

Testing the Ads

I launched two static-image ads — one quirky, one straightforward — each with slight headline and copy variations.

The goal was simple: measure engagement (scroll-stopping ability) and click-through efficiency.

• The quirky image performs better at grabbing attention (higher unique CTR-all).

• The straightforward image delivers a better click-through-to-view ratio (more clicks per impression).

Because the daily ad budget is small (£25/day), I’ve temporarily funneled spend into the better-performing version to collect data faster.

Normally I’d keep both running longer, but with limited budget and time, focus matters more than variety at this stage.

That said, today’s data shows the quirky ad might actually be gaining momentum — so I may let them both run again for a fairer long-term read.

What the Engagement Metrics Say

The unique CTR-all is strong — showing solid engagement for cold traffic. More importantly, the ratio between people who pause (engage) and those who click through is healthy — around 2:1 to 3:1.

For early-stage testing, that’s exactly what I want to see.

It’s too early to call this validated, but a sale this early tells me something’s resonating.

If I can see even one or two more over the weekend, that’s enough to justify refining the funnel next week with an upsell, improved copy, and a few more ad variations.

The Balancing Act

Of course, the challenge is that now I’ve effectively doubled my workload — maintaining my main funnel with its ongoing split tests while also managing this second one.

But that’s part of the process: balancing optimization with experimentation.

The beginner market feels like a strong opportunity — a large audience of people who just want to play their first song.

If this funnel continues to show promise, it could become a powerful new entry point into the wider ecosystem.

What’s Next

Over the weekend, I’ll just monitor performance while I’m away — no changes planned.

Hopefully, we’ll see a few more sales roll in to confirm that early traction.

Then next week, I’ll start layering in an upsell and a few refinements to move from testing to proper scaling.

Let’s see where it goes.