Day 54: Testing a Brand-New “First Song” Funnel in 24 Hours

It’s Friday, October 24th — Day 54 — and with the end of month two in sight, I’ve gone and done something a little impulsive: I built an entirely new funnel in 24 hours.

Yes, against my own advice. But as any entrepreneur knows, when a new idea hits, you can’t always resist testing it.

Before diving into the new funnel, here’s the daily update. Yesterday’s sales came in at $607, with an ad spend of £345 (around $460), leaving a profit of $262.

Not spectacular, but steady enough.

This morning’s sales are already at $307 by 10:15 a.m., so we could hit a similar figure by the end of the day if things keep rolling.

Now, onto the crazy idea that kept me up Wednesday night.

During a group coaching call with other funnel builders, someone shared their success with a course teaching people to paint their first portrait — from blank canvas to finished piece. That got me thinking: what’s the guitar equivalent?

“Playing your first song.”

It’s such a clear milestone for beginners. And I already have the perfect course inside Guitar Coach Academy for it — my complete beginner program.

So rather than reinventing the wheel, I decided to repackage and reposition that course with a laser-focused promise: “How to play your first song, even if you’ve never picked up a guitar before.”

By Thursday, I’d built the full funnel — sales page, checkout, image assets, and ads — all from scratch. The goal: test the idea fast and cheap.

Here’s what I created:

• A simple $37 front-end offer with no upsells, order bumps, or complex sequences. Just one order page and a thank-you page.

• The course content was already there, so it was purely about reframing the offer and messaging.

• The sales page copy focuses entirely on that emotional hook — the excitement of playing your first real song — and the credibility of my teaching approach.

Then I built two basic ads — static image creatives with short, curiosity-driven copy — and launched them at £25 per day.

My plan is to run the test for four or five days, spending around £125 total to gauge whether the concept connects.

Now for the early signs.

After the first day of ads, I looked at the key engagement metrics:

• The unique CTRs (click-through rates) are already promising. The first ad is at 7.5%, with a 2.5% outbound CTR — roughly that healthy 3:1 ratio I look for.

• The second ad sits around 6% and 2–3% respectively, also good. That shows people are stopping the scroll, engaging, and clicking through to learn more.

• CPMs (cost per thousand impressions) are still high compared to my main campaign, but that often settles down after a few days of learning.

No sales yet — but that’s not surprising given the early stage and small data set.

Right now, the goal is validation: is there real curiosity and engagement around this “first song” angle?

If the early metrics hold, I’ll keep iterating and refining the funnel next week — potentially adding a short upsell path and some creative tweaks.

But for now, the main thing is seeing whether the idea deserves more investment.

Over the weekend, I’ll be checking numbers across both this and my main funnel, which still has active split tests running on the opt-in and offer pages. Monday or

Tuesday, I’ll do a deeper dive into those results and share the next stage of testing.

So yes — a new funnel, built in a day. Risky? Maybe. But in this game, testing fast beats overthinking every time.