Day 5: Testing the Order Bump — Small Tweaks, Big Impact

Yesterday brought $731 in sales on $390 ad spend, leaving about $310 in profit. Today, by 5pm UK time, sales are at $577 and tracking similarly.

Solid results—but the focus now shifts from daily numbers to one of the most powerful levers in the funnel: the order bump.

Sales Recap → Holding Steady

• Thursday, Sept 4th

  • Revenue: $731

  • Ad Spend: ~$390 (£288)

  • Profit: ~$310

• Friday, Sept 5th (so far)

  • Revenue: $577 (by 5pm UK)

  • End-of-day projection: likely similar to Thursday

The funnel is holding profitability. But as always, the question is: how can we increase it?

Funnel Focus → What Is an Order Bump?

If you’ve ever shopped on Amazon and seen the little “Frequently bought together” suggestion before checkout, you’ve seen the psychology behind an order bump.

An order bump is a small, optional add-on presented at checkout—something so complementary to the main purchase that it feels like a natural upgrade. It’s usually low-cost, easy to understand, and enhances the customer’s experience with the core product.

In digital funnels, bumps can be deceptively powerful. They don’t require extra ad spend (since the customer is already at checkout), but they can dramatically lift Average Order Value (AOV)—sometimes by 20–50% or more.

My Current Order Bump

Here’s how mine works today:

• Main offer: $27 course teaching 42 iconic guitar riffs

• Order bump: $17 set of backing tracks so students can practice the riffs with real musical context

It’s a perfect fit—the bump strengthens the main course.

And right now, it’s converting at an impressive 56% take rate—meaning more than half of customers say yes to the bump.

The Test → Backing Tracks vs. Guitar Tone Guide

Even with strong performance, a funnel is never “done.” Every element can be tested. To shake things up, I asked three different AI tools: “What would make the perfect complementary product for my guitar riffs course?”

All three came back with the same idea: a Guitar Tone & Effects Setup Guide, helping students recreate the sounds of guitar greats.

I already have a product that fits this perfectly.

So here’s the experiment:

• Step 1: Move the backing tracks into the main course as a free bonus (increasing perceived value).

• Step 2: Introduce the Guitar Tone Guide as the new order bump—priced at $27 instead of $17.

Key Lessons (Day 5)

• Order bumps are leverage. They don’t cost extra to market but can significantly lift AOV.

• Split testing keeps funnels alive. Even a great-performing bump deserves a challenger.

• AI can spark fresh product ideas. Sometimes the best bump is one you’d overlooked.

• Measure ruthlessly. The test may raise profits—or suppress conversions. Either way, it’s data that guides the next move.

“Funnels are never finished. Every element—especially bumps and upsells—deserves to be tested, refined, and measured.”

What’s Next

Tomorrow I’ll show how I set up this split test inside the funnel software and share the exact flow. It’ll run for about a week before producing reliable data. T

Then we’ll see: does the Guitar Tone Guide outperform the backing tracks, or not?

Either way, every test is a step forward.