Day 28: A Quiet Sunday and Planning New Upsell Test

Some days in this journey are all about pushing forward—building new funnels, testing ads, or creating fresh copy.

And some days, like today, are about stepping back.

It’s Sunday morning, and I’ve given myself permission to do absolutely nothing with the funnel.

Sometimes the best move is simply to let the system run, watch the results roll in, and prepare for the next big test.

Yesterday’s Numbers

• Sales: $931

• Ad Spend: $450

• Profit: $481

A solid day, especially since I didn’t tweak or adjust anything.

The funnel carried itself, and today is already shaping up even stronger—by 10:30am I’d already hit $503, which covers my full day’s ad spend. Everything from here is pure profit.

The Challenge Ahead: Fixing the Upsell

While the front-end sales have been strong, the upsell numbers are lagging. My first upsell is converting at just 8%, when ideally I’d like it closer to 15% or higher.

That gap is critical because upsells are what push the average order value (AOV) up and create more breathing room in margins.

The problem? Positioning. Right now, the messaging doesn’t feel fully aligned.

People are buying the $27 riffs course, but the leap to “more courses” as the upsell doesn’t yet feel compelling enough.

I need to rethink the copy and angle—something that connects more clearly with what the buyer has just purchased and promises faster, easier, or deeper results.

Looking Ahead

Today is about rest, but tomorrow’s mission is clear:

• Create and launch a new upsell test

• Find a stronger angle for the copy and hook

• Work toward lifting upsell conversion closer to 15%

This could be a pivotal shift.

Improving upsell performance doesn’t just boost immediate sales—it compounds across every customer, raising margins, funding more ad spend, and accelerating the journey to $240K.