Day 26: Small Wins With Cart Recovery and the Next Upsell

Yesterday brought in:

• Sales: $833

• Ad Spend: $433

• Profit: $400

A healthy day. Today, however, was slower—$309 in sales by 5 p.m.—but that’s the rhythm of running daily ads.

Some days soar, others dip. The key is to stay consistent, zoom out, and measure progress in weeks, not hours.

Cart Abandonment Discount Results

Two days ago, I added a final discount email into my abandoned cart sequence.

The email offers a time-limited 30% discount to those who started checkout but didn’t complete.

Here’s what happened in just 48 hours:

• 4 sales came from the standard abandoned cart follow-up.

• 2 additional sales came from the new discounted email.

That’s nearly $35 in extra recovered revenue from people who would otherwise have disappeared. It’s proof that small tweaks in automation can compound into meaningful profit—especially since this sequence now runs on autopilot.

The Upsell Challenge

While cart recovery is ticking along, my upsell conversion rate sits at 9%. That’s far lower than where it needs to be.

• Target: At least 14–15%

• Ideal: Pushing towards 18%

• Across the funnel: 23% combined (upsell + downsell), but aiming for 30%

This matters because upsells are one of the easiest ways to lift average order value—every percentage increase is margin gained without extra ad spend.

Over the weekend, I won’t be making funnel changes, but I’ll be sketching ideas for next week:

• Testing new headlines

• Refining positioning

• Possibly trialling a different offer structure

Looking Ahead

For now, the plan is simple: keep the funnel stable through the weekend, enjoy the breathing room, and prepare for a fresh round of upsell tests next week.

Small wins like the abandoned cart discount are reminders that profit isn’t always about big leaps—it’s about stacking incremental improvements.