Day 23: Refreshing Facebook Ads and VSL Test Results

Day 23 started with a dip compared to earlier highs:

• Sales: $668

• Ad Spend: $446

• Profit: $222

Not a record-breaking day, but still in profit — and that’s the key. Today is already at $468 by mid-afternoon, so it looks like another steady result.

The VSL Test Results

I had high hopes that the video sales letter (VSL) would outperform my control page.

Early signs looked promising, but the data told a different story after nearly 2,800 landing page visits:

• Control (text-only page): 2.99% conversion

• VSL page: 2.12% conversion

The text-only page won clearly. That said, I believe this is less about video as a format and more about the quality of the video itself. This first attempt was a quick, rough version. The next iteration will be stronger, more engaging, and designed to put the key offer front and center.

Why Refreshing Ads Matters

Facebook ads naturally experience fatigue over time. The same audience sees the same creatives, engagement drops, and performance slips. That’s why refreshing ads regularly is crucial.

My approach:

• One main campaign with proven ads that consistently deliver.

• A separate test ad set where I run new ideas.

• When a new ad performs, I rotate it into the main campaign.

This cycle keeps campaigns fresh while ensuring budget isn’t wasted on untested creatives.

The New Campaign Structure

For this round of testing, I built five ads — all using the same copy but different creative formats:

• Static images with headline + copy.

• AI-generated short video (8 seconds).

• Reel with real video clips (14 seconds).

• Carousel ad with 8–9 swipable cards of text and graphics.

To guide Facebook’s learning phase, I narrowed targeting to people interested in electric guitar.

This gives the campaign a head start before opening back up to broader audiences.

Early signs:

• The carousel ad has shown strong click-through rates.

• A static image has already generated a purchase.

• Too soon to declare winners — but that’s the point of testing.

What’s Next

Tomorrow, I’ll shift focus back to the abandoned cart sequence. The goal: tweak the emails to nudge more people who started checkout but didn’t finish, turning them into customers.

Every small win in optimisation builds momentum toward the $240K goal.