Day 212: Facebook Ads Recovery and March Losses.

March has been a painful month — but today, we finally saw the kind of numbers that remind you why you keep going.

We're also standing on the edge of something new and potentially game-changing: the Mylin Method.

- Revenue bouncing back: Today hit $685, with the potential to climb into the $900s by end of day.

- Facebook ads disaster winding down: Closing off underperforming markets and pulling back budget has eliminated the anomaly that cost us days of losses.

- Five days in loss-making territory: March is going to look rough in the monthly breakdown — but the business is still standing.

- The Mylin Method: A brand-new strategy from my mentor, already in split testing with a new landing page — full details coming tomorrow.

Where We Are on Day 212

It's Wednesday 1st April, and we're 212 days into the journey to $240K in online course sales. Today's update is a short but important one — we're closing the chapter on the Facebook ads chaos that defined much of March, and opening a new one with a fresh strategy that has me genuinely excited for the first time in a while.

As always, I'm keeping everything transparent. The good, the bad, and the expensive.

The Facebook Ads Disaster: What Actually Happened

For those catching up, March saw a significant and deeply frustrating anomaly in our Meta ad performance. The algorithm behaved in ways that had no logical explanation — and no apparent remedy through normal optimisation tactics.

I spent roughly two and a half days going back and forth with Meta support.

The experience was, to put it politely, completely demoralising. Meta doesn't admit fault, doesn't offer compensation, and hides behind corporate statements that tell you absolutely nothing useful.

If you're ever in a similar situation — don't waste your energy looking for acknowledgement from them. It won't come.

Five Days of Losses and the Emotional Toll

What I want to be honest about is that this wasn't just a financial hit — it was mentally and emotionally draining. Watching spend go out the door while revenue tanks, knowing something is wrong but not being able to pinpoint it, is genuinely stressful.

All told, we were in loss-making territory for approximately five days. That's going to show up clearly when I do the full March breakdown. It's not going to make for comfortable reading, but that transparency is exactly what this journey is about.

How We Got the Recovery

The fix, in the end, came from going back to basics. We closed off certain markets that were behaving erratically, pulled back the overall budget, and got deep into the detail of what the data was actually telling us rather than what we hoped it was saying.

That discipline — resisting the urge to push spend and instead pulling back — seems to have cleared the anomaly. Today's performance is the clearest sign yet that we're back on track.

Today's Performance Snapshot

As of around 3:20pm on Day 212, we're sitting at $685 in revenue for the day. With the trajectory we're seeing, there's a real possibility of finishing the day somewhere in the $900s — potentially even above that.

That would be a meaningful step back toward where we need to be, and I'm cautiously optimistic. We'll know more tomorrow when I do the full March monthly breakdown.

Introducing the Mylin Method

Now for the exciting part. A mentor of mine — someone who coaches me on business strategy — put forward an idea that we're now calling the Mylin Method. I don't want to give too much away before tomorrow's dedicated breakdown, but the core of it is a different hook and approach into the course sales funnel.

This isn't just a new ad angle — it's a fundamentally different way of framing the entry point for new students. And based on early thinking, I believe this could be what we've been looking for.

What's Already in Motion

I haven't just been thinking about this — I've been building. A new landing page is already live and running in a split test. The first ads tied to this new approach are starting to go out. We're in very early days, but the groundwork is laid.

I'll be walking through the full strategy tomorrow: where the idea came from, what the landing page looks like, what we're testing, and what results we're seeing. As always, complete transparency on numbers and thinking.

Taking the Bigger View on March

It would be easy to let March feel like a failure. The losses were real, the frustration was real, and the time cost was significant. But the business is still operating. We've identified and resolved the issue. And we're entering April with a new strategy that has genuine potential.

The full March monthly breakdown is coming, and I'll look at where we sit in the overall trajectory toward $240K. The numbers won't be pretty, but context matters — and the direction of travel still points forward.

Closing Reflection

Days like today are a reminder that online business is never a straight line. You can do everything right and still get blindsided by a platform behaving irrationally.

What matters is how you respond — and whether you stay analytical when everything in you wants to panic.

We stayed the course, made the adjustments, and we're seeing the bounce back.

Tomorrow, we move forward with the Mylin Method. Stay with us — it's about to get interesting.

Resources & Next Steps

Free Top 10 Split-Tests: https://www.jonathanhowkins.com/split-testing

Join the Facebook community: https://www.facebook.com/groups/coursecreatorads

Subscribe on YouTube: https://www.youtube.com/@jonathanhowkins-coursecreator?sub_confirmation=1