Day 18: Quick Tests, Smarter Pricing, and Early Video Analytics

Why Progress Is Built on Tiny Experiments

Yesterday surprised me. By mid-afternoon, I thought sales were going to tank. But by the end of the day, the numbers told a different story:

• Sales: $670

• Ad spend: $430

• Profit: Around $240

Not bad at all. And the truth is, I hadn’t changed much.

The only real variable? Facebook doing its mysterious thing and serving the ads to a better audience. That’s the rollercoaster of paid traffic — some days the algorithm finds the sweet spot, some days it doesn’t.

But instead of sitting still, I’m running two quick tests right now:

• Tweaking my post-funnel pricing strategy.

• Digging into video analytics to see if my VSL is pulling its weight.

The Academy Spotlight Test — Take Two

Yesterday I sent my list a simple “spotlight” email featuring one of my guitar courses. The hook was: try a specific course, get inside the Academy.

The result? $150 in sales. Not awful, but not exactly a breakthrough either.

So today, I’m testing a pricing twist:

• Buy one course for $37

• Or get all 19 courses for $97

This “contrast” pricing creates a clear anchor — suddenly, the all-access Academy membership feels like a much bigger bargain.

I’ll send out another broadcast email this afternoon and tomorrow we’ll see if this shift makes the offer more compelling.

Video Sales Letter: First Look at the Numbers

Alongside that, I’ve started collecting analytics on my video sales letter (VSL). I’m using a tool called Viddellitix, which gives me early insights into how people interact with the video on my sales page.

Here’s what I’ve learned so far:

• Play rate is huge — nearly 99% of visitors who land on the page click play. That tells me people want to watch a video.

• Average watch time is around 25–28%. Not amazing, but enough to give me data. With the upgraded plan I’ll be able to see exactly where people drop off, which will be gold for editing future versions.

The video itself is rough. I threw it together quickly because I wanted to test whether video made any difference before investing time in something polished.

If this test shows higher conversions, then I’ll happily invest the effort into making a more professional, persuasive version.

“Don’t spend weeks perfecting something before you know if it works. Test rough, learn fast, then refine.”

The Bigger Picture

This week is all about small, fast experiments:

• Post-funnel pricing tweaks to make the Academy irresistible.

• Video engagement stats to validate whether a VSL is worth pursuing.

Both tests may fail. But if even one works, it could nudge conversions up by a few percentage points. And those tiny improvements? They compound into big results over time.

What’s Next

Tomorrow I’ll share:

• The results of today’s pricing email test.

• An update on how the video analytics are shaping up after a couple of days of traffic.

Because in this game, progress is rarely a big leap — it’s more like stacking up small wins, one test at a time.