Day 157-161: Brief Summary of Funnel Results

Checking in today from Plettenberg Bay. The travels continue.

Since the last update, I moved from Franschhoek through Swellendam — one of the oldest towns in South Africa — and now down to the coast.

Absolutely beautiful locations, but not always ideal conditions for consistent video uploads. So this is a catch-up covering several days.

Performance Snapshot (3rd – 8th Feb)

Looking across the full period:

– Total sales: 4,800
– Ad costs: 3,285
– Profit: 1,605

On paper, that sounds perfectly respectable. But broken down daily, it averages roughly: 265 profit per day.

Which is noticeably below target levels.

This highlights something important: A few weaker days can heavily distort the overall picture.

Even when the funnel remains profitable. This is the reality of volatility in paid traffic systems. Strong days rarely arrive in neat, predictable sequences.

Split Test: Can Bonuses Justify Higher Prices?

Now for the more interesting part. The split test I’ve been running:

Version A
– 27 offer
– Single bonus

Version B
– Higher price
– Two bonuses

The goal was simple: Could extra perceived value offset a price increase? At first glance, the results look deceptively similar.

Earnings per click: 57 vs 58

Which might suggest: “No meaningful difference.” But this is where deeper interpretation matters.

Customer Volume vs Revenue Efficiency

The key metric isn’t just EPC. It’s customer flow.

Sales volume:

105 vs 100

That difference may seem small.

But fewer customers means:

– Fewer people entering the funnel
– Fewer upsell opportunities
– Reduced backend revenue potential

This is critical. Even if revenue efficiency looks stable… Lower buyer volume weakens the entire funnel ecosystem.

Why This Matters More Than It Appears

Funnels are leverage systems. Every buyer is not just revenue.

They are:

An upsell candidate
An email sequence participant
A future customer

Reducing buyer count damages downstream monetisation.

Which is why: I’m calling this test.

Conclusion from the Test

– The higher price + extra bonus strategy:

– Did not produce a meaningful improvement
– Reduced total customer volume
– Offers no structural advantage

Decision: Return to core 27 offer.

Next Experiment: Bonuses Without Price Resistance

New test:

$27 + single bonus (control)
$27 + two bonuses (variant)

Pure variable isolation. No price distortion. Just testing perceived value impact. This is a much cleaner experiment.

And importantly:

Low-risk while travelling.

Remote Funnel Management

One unexpectedly valuable lesson from this trip:

– System resilience.

– Daily management has been minimal:

– Quick mobile checks
– Support monitoring
– Basic performance tracking

– 10–15 minutes per day.

The funnel continues functioning.

This is exactly what scalable infrastructure should allow. Business models that require constant intervention are fragile.

Closing Thoughts

Overall: Still profitable. Still stable. Still learning.

Next update likely in a couple of days as travels continue.