Day 150: Testing Higher Prices with Extra Bonuses

Yesterday was one of those “not exciting, but acceptable” days.

Sales came in at $628 with ad spend just over $530, leaving roughly $96 profit. That’s not where you want to be long term, but it’s still on the right side of the line.

Profit, even small profit, keeps the system alive while you improve the mechanics.

This morning you’re already at $241 by quarter past nine, which is a solid early pace. It doesn’t guarantee anything, but it gives the day a chance to recover toward more comfortable territory.

The Main Focus Right Now

I'm not in heavy build mode today. I'm in test-and-hold mode.

I've already made a series of structural changes:
multiple page split tests
the new post-purchase email automation
new ad creative introduced
pricing test on the core offer

Now the priority is letting data accumulate without constantly interfering.

The Current Front-End Test

The key test I've just put live is about value stacking at the top of the funnel.

I'm already testing two price points:
$27
$34

Now I’ve layered in an additional variable in a practical way:

$27 version = one bonus
$34 version = two bonuses

The question I'm trying to answer is simple and powerful:

Can extra perceived value (a second bonus) allow the higher price to convert at a similar rate to the lower price?

If it can, you effectively increase revenue per buyer without shrinking volume.

That flows straight into higher average order value and more room to scale ads.

Why This Matters So Much

Everything still points back to the same principle: the top of the funnel drives everything underneath.

Higher front-end conversion means:
more buyers
more people seeing upsells
more chances to lift AOV
better margins on ads

A small improvement here multiplies through the entire funnel. That’s why I'm focusing on strengthening the offer itself, not just tinkering with traffic.

Entering the “Let It Run” Phase

With multiple split tests active across the funnel and the new email automation sequence running, this is a period where restraint is actually productive.

Constant changes reset learning and muddy the data.

Right now, the smart move is:
hold budgets steady
avoid major funnel edits
observe trends over time

I'm heading into a couple of weeks where the business needs to prove the structure works without daily intervention. That’s a good test of how robust the funnel really is.

What This Phase Is About

This isn’t the exciting “build something new” phase. It’s the discipline phase.

I've set the experiments in motion. Now I'm collecting answers:

Does higher price + more value hold conversion?
Do the page design changes lift performance across the funnel?
Does the post-purchase sequence start adding meaningful back-end revenue?

Those answers are what shape the next big moves.