Day 126-129: Leaving a Profitable Funnel Alone

It’s actually been a couple of days since I last posted an update.

Today is Wednesday 7th January, and somehow we’re already a week into January, which creates a slight sense of panic about getting properly moving again.

That said, I have been busy, just not on the funnel.

Over the past three days I’ve been working solidly on a completely new product for this niche. It’s very different from what I’m doing now and leans much more toward a SaaS-style model.

I’ll share more on that as it develops, but realistically it’s going to be a few weeks before there’s anything concrete to show.

The last funnel update I recorded was on 3rd January, so today is really about reviewing the numbers since then, especially because I’ve made zero changes to the funnel.

Performance From January 3rd to January 6th

Looking at the period from the 3rd to the 6th of January, the funnel has actually been running extremely well.

Across those four days, we generated just over $4,000 in sales, which is a very strong average. On the ad side, spend came in slightly under the daily average, at roughly $2,326 for the period.

That leaves us with approximately $1,790 in profit over four days, which works out at around $447 per day in profit.

These are solid, dependable numbers, and they’ve happened without any intervention from me.

The Case for Not Touching Anything

I genuinely haven’t changed a single thing in the funnel. No ads tweaked, no budgets changed, no pages adjusted.

And honestly, that now makes me a little wary of doing anything.

After leaving the funnel alone throughout Christmas and now into January, everything has continued to tick over nicely. There’s always a point where you start to worry that making changes might actually break something that’s working.

This is especially true when the data looks like this.

Ad Frequency and Creative Mix

One of my main concerns previously was ad frequency, but that’s currently sitting in a fairly safe range, roughly 2.2 to 2.9 depending on the creative.

What’s interesting is where the sales are coming from. The vast majority of purchases are being driven by three creatives.

One carousel ad
One static image ad
One short 13-second video

That mix is encouraging. It reinforces the idea that creative diversity matters, and that different formats can perform well at the same time when the algorithm has enough room to work.

Why I’m Still Holding Back on Changes

I’ve got a couple more days of intense work on this new project, and I’ll also be working over the coming weekend.

My plan is to use that time to review the last 30 days of funnel data in depth, identify where the real leverage points are, and build a clear, focused plan for creative and profitability improvements.

Because I’ve got multiple projects running at the same time, I need to be very deliberate about where I spend my time. The goal isn’t small tweaks, it’s meaningful improvements.

Recent Daily Performance Trends

Looking at the daily sales trend, things have held up well since the big spike on January 1st.

We’ve seen days around $1,000, $900, $790, and $630, all of which are strong and consistent numbers.

Today is currently sitting at $235, but it’s only around 8:30am, so there’s plenty of time for that to build.

Right now, the aim is simple. Hold stability for a little longer, buy myself some breathing space, and then move forward with a proper plan rather than rushed changes.

What Happens Next

Over the next couple of days, I’ll finalise a clear strategy for creative testing, decide where to focus effort for maximum profitability, and start mapping changes rather than reacting emotionally to short-term data.

For now, I’m deliberately leaving the funnel alone and letting it do what it’s been doing.

I’ll check back in soon with a more structured plan once I’ve had the time to properly analyse the numbers.