Day 106: Record Sales Day and Strategic Budget Push

Today is Monday the fifteenth of December. It is just after quarter past eleven in the morning.

This update is a quick catch-up on performance and a look at the plan for the week ahead.

Yesterday’s Budget Decision

Yesterday started with strong sales early in the day. That early momentum prompted a decision to push additional ad spend. Both campaigns had their budgets increased by around ten percent.

This added roughly fifty pounds to daily ad spend. It was a calculated risk. Fortunately, the decision paid off.

Record-Breaking Sales Day

Yesterday finished with one thousand five hundred and ten dollars in sales.
That marks the highest single day since this challenge began.

The challenge started on the first of September. Interestingly, the previous best day had been the very first day of the challenge.

That day finished at thirteen hundred and fifty-nine dollars. Yesterday surpassed that record.

Ad Spend and Profit Breakdown

Total ad spend yesterday reached roughly five hundred and ten pounds. That equates to approximately six hundred and eighty-three dollars.

Total profit for the day came in at eight hundred and twenty-seven dollars. This represents more than double the ad spend.

Days like this are rare but encouraging. They show what is possible when conditions align.

Pulling Spend Back Today

Today’s numbers are much lower so far. As of late morning, sales were only around one hundred and thirty-four dollars.

Based on that slower start, ad spend has been pulled back. The increase yesterday was opportunistic.

Today does not show the same early signals. Reducing spend helps avoid unnecessary losses.

Second Funnel Performance

The newer funnel continued to perform reasonably well yesterday. Average order value was sixty-eight dollars and sixty-four cents. Conversion rate sat at around two percent.

Two additional sales were recovered through the cart abandonment email sequence. That sequence continues to prove its value.

Recovered sales regularly make a noticeable difference. Overall, the second funnel scraped into profit again. The primary goal remains pushing it out of the learning phase.

That process simply takes time.

Learning Phase Status

Despite budget adjustments, the funnel remains in the learning phase. Small budget changes do not force it in or out of learning. Only major structural changes would do that.

The campaign will be left running as-is for now. Stability is the priority. The aim is to allow the algorithm time to settle.

Focus for the Week Ahead

No major changes are planned for the campaigns right now. The goal is to maintain consistency for a few days. Ad spend will continue to be monitored closely.

A half-month performance review is planned. The first half of December has clearly been affected by Black Friday and Cyber Monday volatility. Both revenue and profitability took a hit during that period.

Looking Ahead to January

Some small split tests may be introduced cautiously. Any changes will be minimal and controlled. Large disruptions are being avoided. January remains a key opportunity.

It is typically strong for learning-based products. With enough stability, budgets could be ramped up then.

Closing Thoughts

Yesterday’s results were extremely encouraging. More days like that would significantly move the challenge forward. The end of December marks one-third of the journey to two hundred and forty thousand dollars in sales.

The focus now is consistency. Momentum will be built carefully. Another update will follow tomorrow.