Day 100: A Breakthrough Day. Numbers Finally Turn Around

Today marks day one hundred of this challenge, and reaching this milestone feels both exciting and slightly daunting.

It reminds me that I am now roughly a third of the way into this journey, and the pressure to chase the bigger numbers is building.

Thankfully, yesterday delivered some much needed good news after a run of frustrating days.

In fact, the results were the strongest in the last thirty days.

Here is the breakdown of what happened, why things improved, and what I am now planning for each funnel.

Daily Numbers Update

Yesterday closed at one thousand one hundred and fifty nine dollars in sales.
It was the highest daily result of the last month.

Ad spend came in at four hundred and eleven pounds, which converted to roughly five hundred and fifty dollars.

This left a total daily profit of six hundred and nine dollars. That is exactly where we want to be.

If we can repeatedly turn five hundred and fifty dollars of spend into six hundred dollars of profit, we are in a strong position to scale.

How Funnel 2 Performed

Funnel 2 finally started to move again. It did not produce a huge result, but it at least covered its costs.

It brought in one hundred and fifty eight dollars from one hundred pounds of ad spend.

That is only a tiny profit at best, but compared to the zero sales the previous day, it is a relief to see revenue coming back through the door.

Conversion rates remain low at one point four percent on the first stage and one percent completed.

The funnel remains stuck in the learning phase. Leaving the learning phase is essential before this funnel can reliably scale.

For now, the focus is to gather more completed purchases and give the system more stability.

Why Funnel 1 Carried the Day

As usual, the Riffs funnel carried almost the entire result.

This is where the bulk of the daily budget sits at three hundred and fifteen pounds per day.

That amount converts to around four hundred and twenty dollars of spend.
Yesterday, Funnel 1 brought in nine hundred and twenty two dollars in revenue.

This funnel did the heavy lifting and created the strong profit outcome.

Because of this stable performance, I am now planning to push the budget up slightly.

The campaign is marked as high performing, which typically indicates it can scale without re-entering the learning phase.

I will increase the budget cautiously rather than doubling it as Facebook suggests.

A slower approach helps maintain profitability and avoids destabilising a good system.

The Ongoing Battle With CPM

The biggest challenge remains the CPM on Funnel 2.

Even though it has dropped from twenty pounds to around fourteen pounds, it is still more than three times the CPM of my original funnel.

The Riffs funnel is currently sitting at around four pounds twenty three.

Both funnels target the same demographic, yet the cost difference is dramatic.

If Funnel 2 can exit the learning phase and then continue to optimise, the CPM may drop further.

If that happens, the funnel should become far more profitable almost immediately.

The engagement rates on the ads are strong, so the potential is there once traffic becomes cheaper.

Plans for Today

Today I will review which tests I want to run next on Funnel 1, beyond gradually increasing the budget.

For Funnel 2, I will keep the budget at one hundred pounds per day for now.

The priority is to accumulate more sales and move out of the learning phase.

Only once CPM drops and conversion rates improve will scaling make sense.

Conclusion

Yesterday was a welcome boost.

One great day does not guarantee the next, but it confirms that the systems are capable of producing strong results.

This morning began slowly with one hundred and twenty five dollars by nine o’clock.

There is a long way to go today, and I am hoping we do not erase yesterday’s gains.

Either way, Day 100 has brought renewed confidence and much clearer direction for the rest of the month.

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